Methodology

Acumen has successfully developed our own Business Development model. This is a robust yet flexible model that allows us to get the most out of every project and maximise returns.

The wide range of prospects that Acumen is required to contact and develop relationships with requires us to be highly pro-active in engaging prospects and tracking potential opportunities until they mature for client account delivery.

Throughout the lifetime of project, our business development account managers communicate with their clients on a daily basis, sharing information, maximising sales opportunities, nurturing target-client relationships and managing their diary availability, to the extent that we become an autonomous, extended arm of our client’s sales teams.

Our clients receive regular reporting and updates on project progress. This is to ensure that meaningful market and sector knowledge that we gather is highlighted to the client in a timely fashion, allowing them to make informed strategic decisions ahead of their competition. This provides our clients with the most effective means to enter prospective customers at the right stage and to manage requirements, giving them your best service and recommendations when needed most.

An essential part to the project that Acumen often engages in is the provision of post-meeting follow-up services, designed in order to increase our clients’ chance of securing new business sales.